International market

SANZ in the world

The company’s first exporting experiences date back to the mid-1950s when the first restored crankshaft models were sold in the United States for Harley Davidson motorbikes.


Exporting back then was very different to what it is today. Few people spoke foreign languages, the paperwork was time-consuming, the international logistics network was much smaller, there was no fax let alone e-mail and, without the Internet, marketing strategies to make one’s products known to potential customers were limited to trade fairs, trade missions and specialist publications.


The company’s first main commercial partners were France and Argentina, but we were also exporting crankshafts to the United States, the German Federal Republic and Italy.


In the late 70s and early 80s, with the entry of the new generation led by Vicente Irache Asín, SANZ took a qualitative leap forward by focusing its expansion on exports, and new markets were opened up in what was then the Soviet Union, as well as the Maghreb, Latin America, Africa and the Middle East.


Trade missions multiplied, as did participation in international trade fairs in the automotive and public works sectors. In addition to the international exhibitions in Barcelona and Zaragoza, the company displayed its products in Bogotá, Dubai, Frankfurt, Hamburg, Hannover, Johannesburg, Las Vegas, Moscow, Sao Paulo, Shanghai and Paris.

SANZ has always followed a strategy of belonging to professional associations considering them to provide opportunities for sharing experience and knowledge with similar enterprises, for generating positive synergies in international projection and for establishing links to promote exports.


In the mid-80s, alongside four other companies in Aragon, SANZ founded Aragón Automoción, considered the first consortium in the sector and operating until 2012. Other associations to which it belongs are: CAAR (Cluster de Automoción de Aragón); SERNAUTO (Asociación Española de Fabricantes de Recambios y Componentes para el Automóvil); IDA (Independent Distributor Association); ANMOPYC (Asociación Española de Fabricantes de Maquinarias de Construcción, Obras Públicas y Minería); AERA (American Engine Rebuilders Association); and AAIA (Automotive Aftermarket Industry Association).


In 1992 and again in 2013, SANZ received the Export Prize granted by the Zaragoza Chamber of Commerce and Industry. Over the last twenty years, the company has developed constantly, and its international presence has grown substantially, taking the names of Zaragoza and Spain all over the world as synonyms of quality.


Today, exports amount to a record 92.97% of the company’s overall turnover, although this figure would be even greater considering that some of the Spanish customers are international distributors who export our crankshafts to other countries.


We have exclusive sales representatives for seventeen countries, as well as another 85 distributors and exclusive dealers all over the globe and a total of 340 active customers in more than 60 countries.


SANZ has managed to enter markets that are complicated either because it is difficult to sell there or because of competition with other manufacturers, and today Europe, Turkey and the United States are some of our main markets.


Since 2012, the SANZ products have enjoyed Spanish/EU preferential origin under Customs or government authorisation Nº ES/50/0078/12.


To promote its brand, SANZ participates in the following international exhibitions: Automechanika Frankfurt, Automechanika Shanghai, Automechanika Middle East (Dubai), Automechanika Chicago, Automechanika Jeddah, Moscow International Motor Show, Bauma Munich and Bauma China (Shanghai). It also carries out numerous trade missions.

SANZ participates in many export promotions and in events organised by its local Chamber of Commerce in Zaragoza and others, the ICEX, sector organisations, etc.

It attends the following fairs:


· AAPEX, Las Vegas NV


· Automechanika Dubai

· Convención anual IDA, itinerante

· MIMS – Automechanika Moscow.

· AUTOMEC, Sao Paulo

· Automechanika Shanghai

· Automechanika Chicago

· Automechanika Jeddah

· Bauma Munich

· Bauma China

· Otras Ferias itinerantes.