International market
SANZ in the world
The company’s first exporting experiences date back to the mid-1950s when the first restored crankshaft models were sold in the United States for Harley Davidson motorbikes.
Exporting back then was very different to what it is today. Few people spoke foreign languages, the paperwork was time-consuming, the international logistics network was much smaller, there was no fax let alone e-mail and, without the Internet, marketing strategies to make one’s products known to potential customers were limited to trade fairs, trade missions and specialist publications.
The company’s first main commercial partners were France and Argentina, but we were also exporting crankshafts to the United States, the German Federal Republic and Italy.
In the late 70s and early 80s, with the entry of the new generation led by Vicente Irache Asín, SANZ took a qualitative leap forward by focusing its expansion on exports, and new markets were opened up in what was then the Soviet Union, as well as the Maghreb, Latin America, Africa and the Middle East.
Trade missions multiplied, as did participation in international trade fairs in the automotive and public works sectors. In addition to the international exhibitions in Barcelona and Zaragoza, the company displayed its products in Bogotá, Dubai, Frankfurt, Hamburg, Hannover, Johannesburg, Las Vegas, Moscow, Sao Paulo, Shanghai and Paris.
